Privacy Policy

Shoreline Recovery Center DBA Park Mental Health

Effective Date: 09/03/2026

Last Updated: 09/03/2026

This Privacy Policy describes how Shoreline Recovery Center DBA Park Mental Health (“we,” “us,” “our,” or “Company”), owner and operator of go.parkmentalhealth.com (the “Site”), collects, uses, maintains, and discloses information collected from users (“you,” “your,” or “User”) of this Site.

go.parkmentalhealth.com is owned and operated by Shoreline Recovery Center.

For information about how we handle protected health information (PHI) related to treatment services, please review our HIPAA Notice of Privacy Practices. For the terms governing your use of this Site, please review our Terms of Use.

1. Information We Collect

1.1 Personal Information

We may collect personal information from Users in various ways, including when Users visit our Site, register, fill out forms, or engage with other Site features. Personal information may include:

• Name

• Email address

• Mailing address

• Phone number

• Health-related information provided voluntarily

Users may visit our Site anonymously. We collect personal information only if Users voluntarily submit it. Users can refuse to supply personal information, though this may prevent access to certain Site features.

1.2 Non-Personal Information

We collect non-personal information when Users interact with our Site, including:

• Browser name and type

• Computer and device information

• Operating system

• Internet service provider

• Technical connection information

1.3 Cookies and Tracking Technologies

Our Site uses essential and analytics cookies to operate the Site and understand how it is used. Cookies are small files placed on your device for record-keeping and tracking purposes. You may configure your browser to refuse cookies or alert you when cookies are sent. Note that some Site features may not function properly if cookies are disabled.

2. How We Use Your Information

We collect and use personal information for the following purposes:

• Treatment Services: To provide substance use disorder and mental health treatment services at our licensed facilities

• Site Improvement: To improve our Site based on User feedback

• Service Delivery: To respond to inquiries and provide requested services

• Communication: To send information about our treatment programs and services

• Research: Data collected is used for research and informational purposes to improve treatment outcomes

3. Information Sharing and Disclosure

3.1 Information Sharing Practices

Consent to contact you is obtained through our website forms prior to any outreach. User information submitted through web forms, emails, or phone calls will be used to contact you regarding treatment services. We will not share your information without first obtaining your verbal consent during our communication with you.

When you contact us or submit information through this Site, we will:

• Reach out to you to discuss your treatment needs

• Explain our services and available options

• Obtain your verbal consent before sharing any information as necessary to facilitate your care

Data Use Limitations: Any information shared with your consent will be used solely for treatment-related purposes and will be maintained with appropriate confidentiality and security measures consistent with HIPAA and 42 CFR Part 2 requirements.

3.2 No Sale or Rent of Personal Information

We do not sell, trade, or rent Users’ personal identification information to third parties. We do not share your personal health information with third parties.

3.3 Aggregate Information

We may share generic aggregated demographic information not linked to personal identification information with business partners and trusted affiliates.

4. Online Advertising and Analytics

We advertise our treatment services online through platforms including Google Ads.

4.1 Advertising Measurement

We use advertising measurement pixels to understand which advertisements bring visitors to our Site. These pixels record non-personalized event data such as page views and form submissions.

We do not transmit personally identifiable health information to advertising platforms. We do not conduct personalized remarketing, and we do not use customer match or similar audience-upload advertising products.

You may opt out of interest-based advertising through platform-level controls:

• Google Ads Settings: www.google.com/settings/ads

• Equivalent controls are available from each advertising platform we use

4.2 Analytics

We use website analytics to measure Site performance and improve the experience. Analytics data is used in aggregate and is not merged with personally identifiable health information.

5. Your California Privacy Rights (CCPA/CPRA)

5.1 California Consumer Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: You may request information about:

• Categories of personal information we collect

• Categories of sources from which information is collected

• Business or commercial purposes for collecting information

• Categories of third parties with whom we share information

• Specific pieces of personal information we have collected about you

Right to Delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.

Right to Correct: You may request correction of inaccurate personal information.

Right to Opt-Out: You have the right to opt out of the “sale” or “sharing” of your personal information for targeted advertising purposes.

Right to Limit Use of Sensitive Personal Information: You may request that we limit our use of your sensitive personal information.

Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA/CPRA rights.

5.2 Sensitive Personal Information

We may collect the following categories of sensitive personal information:

• Health information (including substance use disorder treatment information)

• Precise geolocation data (if you enable location services)

Use of Sensitive Information: We use sensitive personal information only for purposes permitted by law, including providing requested treatment services, care coordination, and complying with legal obligations.

5.3 Do Not Sell or Share My Personal Information

We do not “sell” personal information. We only share your information as necessary to provide treatment services and only after obtaining your verbal consent.

To submit an opt-out request, use this link:

Do Not Sell or Share My Personal Information

You may also contact us directly:

• Email: craig@shorelinerecoverycenter.com

• Phone: (866) 284-5764

• Mail: 183 Calle Magdalena Suite 101, Encinitas, CA 92024

• State in your request: “Do Not Share My Personal Information”

5.4 How to Exercise Your Rights

To exercise any of your California privacy rights, please contact us using the information in Section 10 below. We will verify your identity before processing your request and respond within the timeframes required by law.

Authorized Agents: You may designate an authorized agent to make requests on your behalf. We will require proof of authorization.

6. Children’s Privacy

Our Site is not directed to children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are under 18, do not use this Site or provide any information. If we learn we have collected information from a child under 18, we will delete it promptly. If you believe we have information from a child under 18, please contact us at craig@shorelinerecoverycenter.com

7. Data Security

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, usernames, passwords, transaction information, and data stored on our Site. As a healthcare provider, we maintain security measures consistent with HIPAA requirements for electronic protected health information.

8. Your Choices and Opt-Out Rights

8.1 Communications

You may opt out of receiving marketing communications by:

• Following the unsubscribe instructions in any marketing email, or replying STOP to any text message

• Contacting us at craig@shorelinerecoverycenter.com

• Calling us at (866) 284-5764 to update your communication preferences

Important: Opting out of marketing communications will not affect treatment-related communications necessary for your care.

8.2 Cookies and Tracking

You may disable cookies through your browser settings. Note that some Site features may not function properly without cookies.

9. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make changes, we will revise the “Last Updated” date at the top of this page. We encourage Users to check this page frequently to stay informed about how we protect your information. Your continued use of the Site after changes constitutes acceptance of those changes.

10. Contact Information

Company Name: Shoreline Recovery Center DBA Park Mental Health

go.parkmentalhealth.com is owned and operated by Shoreline Recovery Center.

For Privacy Questions or Requests:

Email: craig@shorelinerecoverycenter.com

Phone: (866) 284-5764

Mail: 183 Calle Magdalena Suite 101, Encinitas, CA 92024

For California Privacy Rights Requests: Use the contact information above and clearly state the nature of your request (e.g., “CCPA Right to Know Request” or “Do Not Share My Personal Information”).

11. Your Acceptance of These Terms

By using this Site, you signify your acceptance of this Privacy Policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.